Senegal: Communications and Fundraising Manager

The communications and fundraising manager leads on the strategic development and delivery of communications, maximising the impact of Imagination Afrika’s public engagement to achieve advocacy and fundraising objectives. As a strategic thinker, and an effective communicator, you'll be a confident and skilled decision maker, with the ability to act on your own initiative and make difficult decisions.

Key Responsibilities:

Oversee and develop Imagination Afrika’s Communications

• Development of integrated communications and fundraising Strategy

• Refine core organisational messaging that effectively conveys our work and allows us to communicate in accurately, consistently and in line with our values

• Oversee and grow Imagination Afrika’s supporter, campaign and media databases/ mailing lists

• Ensure excellent brand management and consistency across all marketing materials and channels

• Develop and implement key performance indicators and evaluation of communication and marketing activity across the organisation and report back on progress

• Support organisation to ensure general data protection regulation readiness.

Digital marketing

• Manage the social media advisor including; daily online presence, ensuring there is engaging and inclusive content for Facebook, Twitter and Instagram.

• Generate and disseminate quarterly newsletters, press releases and email bulletins

• Oversee generation of new content including blogs, video and photos from Imagination Afrika’s activities, team and networks. Identify case studies, coordinate communications and develop briefing papers for the media, and other stakeholders

• Oversee Imagination Afrika’s media engagement

• Support the development of digital and print marketing collateral.

Campaign Management

• Lead on the strategic development and implementation of principal campaign

• Develop campaign messaging that is creative, compelling and has broad public appeal, working closely with other members of the team

• Develop digital marketing strategies to promote campaign actions and recruit campaigners/champions

• Represent campaign with external stakeholders

• Coordinate and oversee key campaign events.

Experience and Qualifications

• Proven experience of marketing and communications planning and delivery using multiple channels for public outreach and behaviour change.

• Experience of using Content Management Systems and social channels

• Experience of writing copy for digital channels.

• Experience of using Google Analytics and other monitoring tools

• Basic knowledge of individual giving fundraising and relevant codes of practice

• Understanding of advocacy campaigning theory and tactics.

• Fluent in French

• Flexible approach to hours of work.

Please submit a cover letter and CV in French or English to the following email; play@imaginationafrika.org

Please note that this is a Senegalese working contract, which reflects national salary scales